TV ratings signal growth in college women’s basketballWhile Clark is enticing viewers, women’s college basketball is experiencing growth that can’t only be explained by “Clarkonomics”– as basketball analyst Debbie Antonelli called it – alone.
The surge in women’s college basketball is also due to more investment in media coverage of women’s sports, said Lewis.
NIL empowers players — and their sportsCollege women’s basketball players are among the biggest players in the market for Name, Image and Likeness sponsorships.
College women’s basketball players are among the biggest players in the market for Name, Image and Likeness sponsorships.
One factor driving the speculation that Clark might stay in college was that WNBA doesn’t have the same platform as women’s college basketball.
Persons:
Caitlin Clark, Clark, It’s, Steph Curry, Michael Mulvihill, Clark –, –, Jon Lewis, Lewis, Curry, LeBron James, Michael Jordan, they’re, ”, Pete Maravich’s, Davidson, “ Clarkonomics, Debbie Antonelli, Melissa Isaacson, Iowa’s Clark, LSU’s Angel Reese, let’s, ’ ” Lewis, “, Reese, Cameron Brink, Paige Bueckers, Reed Sheppard, Rob Dillingham, Cody Williams –, Dillingham, Sam Weber, That’s, hasn’t, Isaacson, Diana Taurasi’s, Candace Parker’s, eyeing Clark, —
Organizations:
CNN, Iowa Hawkeyes, NBA, CBS, ESPN, Fox Sports, Sports Media Watch, UConn, Tennessee, Northwestern, NCAA, College women’s, Bueckers, WNBA, ABC, Indiana Fever
Locations:
Iowa, Tennessee, TickPick, Opendorse